Solgar is an established global brand that built consumer loyalty through product quality superiority and brand transparency. Research showed that many of their consumers felt overwhelmed trying to find the right product with the ocean of variants on shelf. MD Bronwyn Roebuck set new targets to simplify navigation for shoppers, and at the same time, widening their offering to younger health conscious consumers. Solgar partnered with Rocketfuel to resolve this on-shelf issue, and land new connections with younger consumers.

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The results our client was looking for was very specific, so using Neuralsense eye-tracking was the approach we used to hone in on the buying behavioral detail we needed to solve the design challenge. Our product designers used the consumer heat maps to identify where consumers were getting stuck, and to plot the new intervention opportunities in stores. We designed and built displays with bolder visibility using edge glow materials, working with a framing format that scored highest in Neuralsense tests with shoppers. The new Solgar displays attracted shoppers as early as entering the store. Instead of typically wondering around the store, the new system helped shoppers find the product they were looking for not only faster, but specifically within Solgar’s new navigation system.

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Solgar’s new display reduced shopper’s search from 22 to 7 seconds. This resulted in an increase of 11% in sales for the brand during their slow season.