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The Anti-Packaging Revolution

Reducing or eliminating packaging is now a core design challenge. At Rocketfuel, we integrate sustainability into product design, prototyping, and manufacturing—helping brands replace wasteful...

Better Meetings with Design Thinking

Better Meetings with Design Thinking | Rocketfuel Design thinking is more than a product development tool—it’s a proven method for improving communication, problem-solving, and teamwork. Used by...

Mission critical: Is your business a slow-moving oil tanker?

Some businesses are like oil tankers—powerful, steady, and able to weather storms, but slow to change course. The challenge? Balancing this stability with the agility to seize new opportunities...

5 Key Lessons in Design: How to shape a business for survival

With over two decades in the design industry, Rocketfuel Founder Rob Grey shares the five fundamentals that have kept the agency relevant. From concept creation to manufacturing, these lessons are...

Why South Africa is primed for product development

South Africa has become a go-to location for global brands seeking fast, cost-effective, and high-quality product design, prototyping, and manufacturing. With its unique blend of cultural diversity...

Good design is good business

Companies that undervalue design and innovation risk losing market share. Rocketfuel’s collaboration with Peregrine Farm Stall on the Cape Winelands’ N2 shows how design-led thinking can transform a...
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