In 2023, Heineken launched Heineken Silver in South Africa. An easy-to-drink, extra-refreshing beer that's more accessible
to consumers.

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GOAL

Heineken's goal was to get more people to try it, so the brand partnered with us to create a mobile interactive tasting experience for Brand & Life restaurants like Tiger's Milk and La Parada to maximise the brand's visibility.

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CHALLENGE

Previous tasting stations were industrial-looking, not sexy, and required energetic promoters to drive tastings. We wanted the design to draw people in naturally.

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FUNCTION

The attract-propel energy of shapes was explored. The faceted top with unusual architecture encourages people to tuck in, watch the show and try a glass of refreshing beer.

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Solutions were designed for the target consumers, the Brand, and the promotion teams. Improving service inefficiencies was crucial to optimise the intensive promotion schedules.

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The additional functionality includes:

• High durability for heavy usage

• Easy to move through restaurants

• Transportable on smaller vehicles

• Organised storage

• iPad holder to manage email sign-ups

• floating glass display​

 

AESTHETICS

Eye-catching illumination washes down the front of the tasting station, increasing the brand's visibility in noisy environments.The end product delivers a high-performance mobile tasting experience that Heineken Silver can leverage to excite new consumers.

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BRAND WINS
• Increase brand engagement
• Increase tastings
• Increase in visibility
• Improved service efficiency
• Improved mobility for promoters • Vehicle hire saving
• High quality materials & finishes• An exciting and novel offering for Brand & Life patrons