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"We don't want another box. We don't want another flavour.. and we don't want another app”

We see people as human beings, not as consumer beings. Our Fast Innovation™ system is formulated to create products that enhance the human experience rather than overwhelm it. Loved products need less energy and less resources to gain acceptance.We are a team of Innovators and Product Designers with 23 years of cross industry experience helping companies launch over 126 products into Southern Africa and Africa.

Our Fast Innovation™ system helps Marketers and Directors create and launch innovative solutions in weeks, instead of months or years.

TRADITIONAL INNOVATION vs FAST INNOVATION

TRADITIONAL INNOVATION

Traditional innovation was designed for businesses with larger marketing support teams. Today Marketers and Business Directors no longer have capacity to babysit multiple agencies and suppliers, let alone running streams of business innovations.
Here are some of the challenges common to the traditional way to innovate

Challenges

  • Over capacity Marketers managing multiple suppliers & agencies
  • Traditional Process is slow, time consuming & costly
  • Lack of tools to test viability, mitigate risk early
  • Solutions are not viable and end up heavily diluted.
  • Sales are mediocre
  • Agile and braver competitors are winning markets

WHY FAST INNOVATION IS BETTER.

Fast Innovation™ is a robust and proven system that helps Marketers & Business Directors get profitable innovations launched faster than anyone else.
INNOVATE: Cross Industry Exploration goes way outside of your industry to widen the view to your problem, uncovers exciting opportunities, and sets up the right mindset for inventive solutions that your market hasn’t seen before.
 
Results:
70% Increased Solutions
68% Faster than traditional innovation
 
PROTOTYPE:
Our Innovation Calculator™ forecasts and measures user-experience performance, capability, manufacturing budget and the competitive edge of your innovation, so that your Innovation meets all business criteria to launch.
We run your Innovation through Intensive cycles of test-iterate with real users. This robust and proven process increases the accuracy of your innovation and gets you a viable product ready to launch, faster than anyone else.
Results:
72% less meetings.
80% faster than traditional innovation
 
LAUNCH + SCALE
From Innovate to Launch, our Fast Innovation Strategy helps you launch the right Innovations into your market, faster than anyone else.
 
Results:
72% less meetings.
80% faster launch than traditional innovation

Our Services

FAST INNOVATION™ uses robust cycles of test-iterate to help Marketers & Business Directors launch profitable innovations that humans love & want - faster than anyone else.

FAST STRATEGY ™

Cross Industry Thought Starters Innovation...
Sprint that helps Marketers & Business Directors get profitable innovations launched faster than anyone else.

FAST DESIGN ™

Innovation Concept Boards UX Ritual Design...
Product and your Strategy with real sales test data from your market. Results: 72% less meetings. 80% faster launch than traditional innovation

FAST PROTOTYPING ™

Prototyping Test with Users Technical...
Spec Pack widen the view to your problem, uncover exciting opportunities, and setting up the right mindset for inventive solutions to your problem that your market hasn’t seen before. Results: 70% Increased Solutions 68% Faster than traditional Innovation

FAST LAUNCH ™

Small Batch Manufacture Market Sales
user-experience performance, capability, manufacturing budget and the competitive edge of your innovation, so that your finished product successfully meets all your business launch criteria. We run your innovative solution through Intensive cycles of test-iterate with real people. This robust, proven process increases the accuracy of your innovation and gets you a viable product ready to launch, faster than anyone else. Results: 72% less meetings. 80% faster than traditional innovation

Our Services And Capabilities

FAST INNOVATION™ uses robust cycles of test-iterate to help Marketers & Business Directors launch profitable innovations that humans love & want - faster than anyone else.

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FAST STRATEGY ™

Cross Industry Thought Starters Innovation Sprint..

that helps Marketers & Business Directors get profitable innovations launched faster than anyone else.
servicea
FAST DESIGN ™

Innovation Concept Boards UX Ritual Design Product...

and your Strategy with real sales test data from your market. Results: 72% less meetings. 80% faster launch than traditional innovation
rocketfuel_businessinnovation_industrialdesign-750x625
FAST PROTOTYPING ™

Prototyping Test with Users Technical Spec Pack...

widen the view to your problem, uncover exciting opportunities, and setting up the right mindset for inventive solutions to your problem that your market hasn’t seen before. Results: 70% Increased Solutions 68% Faster than traditional Innovation
servicec
FAST LAUNCH ™

Small Batch Manufacture Market Sales Test...

user-experience performance, capability, manufacturing budget and the competitive edge of your innovation, so that your finished product successfully meets all your business launch criteria. We run your innovative solution through Intensive cycles of test-iterate with real people. This robust, proven process increases the accuracy of your innovation and gets you a viable product ready to launch, faster than anyone else. Results: 72% less meetings. 80% faster than traditional innovation
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    CASE STUDIES

    The best design team Cape Town

    AWARDS

    Inventive Solutions in 5 days

    Widen your business lens and increase solution based probabilities with Thought Starters that inspire innovative solutions mined from outside of your space.

    What you'll get

    Delivery : 5 DAYS

    Budget: from R110k

    fOR

    Marketers that need to present Innovative Solutions to their business quickly

    Results

    70% Increased Solutions
    68% Faster than traditional Innovation

    Innovate to shelf in 5 weeks

    Fast Innovation™ Thought Starters to Prototype to Manufacture delivered in weeks – not months or years.

    What you'll get

    Delivery : 8 - 10 weeks

    Budget: from R280k

    fOR

    Over capacity Marketers that need innovative solutions launched in shorter timeframes.

    Results

    72% less meetings.
    80% faster than traditional innovation

    Fast Innovation™ launch in 6 months

    Cross Industry Thought Starters and our intensive 2-day Innovation Sprint with Experts gets you a pipeline of Innovative Solutions, tier-funnelled into robust cycles of Test + Iterate with real users, to get innovative solutions launched into your market faster. Your full turnkey Innovation Partner.

    What you'll get

    Delivery : ± 6 months

    Budget: From R690k

    fOR

    For over capacity Marketers & Directors that need faster launch and scale innovation with full turnkey project management.

    Results

    72% less meetings.
    80% faster than traditional innovation

    TEAM OF CREATIVES

    The best Innovation Team In South Africa

    22

    Years in Business

    17

    Countries Worked In

    36

    Awards

    126

    Products to Market

    LOVE FROM OUR CLIENTS

    testimonials quote pattern

    I had no idea a process like this existed. I can see the results of my team's ideas before investing in them.

    Warrick Strydom
    CEO at Columbus Cleaning Solutions

    Absolutely superb. This helped significantly reduce my team's workload. They champion Rocketfuel as our innovation partner, and our Global Executive team are excited about the level of innovation delivered.

    Fru Nche
    Innovation Director

    "Excellent work Rocketfuel! I am so excited to share this with the business.”

    Pascale Sobiecki
    HOF IMEA

    "I feel excited. The possibilities are limitless. Great ideas. A fun and liberating Workshop.”

    Dee Evan
    CMI Director
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