STRATEGY


We help organisations map the journey to discover new opportunities.

Strategy is about purpose, priorities and planning.

We navigate these challenges by uncovering your audience’s unmet needs and plotting the simplest and most efficient route to success.

We create frameworks that allow you to focus your efforts to move successfully into new spaces. We guide you through the right sequence of steps to explore new possibilities, plan new products, services and experiences.

Our strategic process provides an overview of where you are, where you want to go, and how to move forward. It helps you to create a consistent customer experience in a defined timeline. It’s a smart, cost-effective investment that shows you how to act in the customers’ world.

We identify high-scoring opportunities and convert them into products, services and brands that will matter the most to your clients

Strategy and Positioning

Positioning is about finding the most valuable place for your brand in the market. Whether it’s evolving an existing brand or launching a new product, we work with organisations of all sizes to clarify your purpose, find your voice, understand your customers, and define your goals. We’ll help you put your brand in the right place, at the right time, in front of the right consumer.

Design Sprint

Design sprints are the fastest way to find out if a product is worth developing or if your value proposition is really valid. When your project is mission-critical and you need to rapidly prototype a concept, this intensive workshop reduces the risk and maximises the creative output in a few days.

Brand Reinvention

If shifting markets and consumer habits are challenging your business model, we can assist you reinvent or re-imagine your brand, product or customer experience. We work with you to quickly identify the new product opportunities, brand extensions based or realign your service based on a new consumer reality.

Disruptive Forces

In a highly competitive market, often the only way to make an impact in your category is through disruption. But being disruptive without a clear strategy, or an understanding of the unintended consequences, can be counterproductive. We take a measured approach, always aware of various forces at play and gauging the response from all touch points to ensure growth is real.

Innovation Pipeline

An Innovation Pipeline is configured after a Design Sprint to reduce business risk by protecting the long-term future of your category. Using a detailed trend analysis, we research, prioritise and evaluate likely long-term shifts to the business environment (1-3 years), then craft strategies and pipelines that generate organic growth through innovation that your competitors can’t match.

Product Trajectory ™

Our Product Trajectory design process future-proofs your product by setting you up with ready-to-launch, scalable versions. Our clients find this particularly effective for longer-term brand strategies because it reduces the risk of downstream mistakes for them. We design, prototype, test and map out the evolution of your product to accurately match your user’s behavioural predictions, so that you are always planning your market share growth ahead of your competitors.

We help businesses and brands see around corners

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Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

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We help businesses and brands see around corners

Follow:

Privacy Policy © 1999-2021 ROCKETFUEL® CONFIDENTIAL & PROPRIETARY

Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

Subscribe to our newsletter