Rocketfuel maps out user journeys, speaks to as many people involved as possible, analyses the context in terms of spatial dynamics as well as customers’ interactions with brand and product. This allows us to identify areas that can be optimised.
Having established these critical touch-points, we then introduce innovative products (physical or digital) into the existing system in order to improve how the business operates.
What business problem does it typically solve?
The challenge with any new brand/product or existing system which is not operating efficiently, is loss of market share. By taking an holistic view, Rocketfuel is able to gain deep insight and then design accordingly in order to get people to try, trust and ultimately enjoy a new environment, procedure or product. This ultimately results in better business, more units sold or increased foot traffic.
What it could do for you:
By creating seamless user experiences across all touch points and having clear brand principles, we provide businesses with defined ‘actionable guidance’ (eg. fuseproject) that helps future-proof your business.