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Reducing or eliminating packaging is now a core design challenge. At Rocketfuel, we integrate sustainability into product design, prototyping, and manufacturing—helping brands replace wasteful materials with planet-friendly alternatives. The global trend towards reducing – or removing – packaging is set to continue to gather momentum. We take a look at 3 business’ best plastic-free practices. Reducing packaging is both a planetary and a commercial sustainability consideration: Besides...

Design thinking is more than a product development tool—it’s a proven method for improving communication, problem-solving, and teamwork. Used by global leaders like Apple, Google, and Airbnb, and central to Rocketfuel’s own process, this 5-step human-centric approach can turn any meeting into a productive, creative session. Broken down into five strategic and practical processes, design thinking’s human-centric approach can benefit a wide range of industries and contexts, starting with how it...

Some businesses are like oil tankers—powerful, steady, and able to weather storms, but slow to change course. The challenge? Balancing this stability with the agility to seize new opportunities. Rocketfuel applies this principle in product design and manufacturing, helping brands keep their core operations strong while testing new ideas at speed. An oil tanker is slow and difficult to manoeuvre, but simultaneously powerful and able to weather rough seas. Here’s how to combat those weakness...