Key aspects of the user experience and human factor:
- The Omega installation was intended to provide brand presence at waypoints along the Volvo Ocean Race
- The display was meant to be highly visible to spectators
- Omega required greater brand presence at the VOR
- The display needed to withstand high wind and rain
- High visibility was required and therefore meant the size of the logo would need to be fairly large
- Strength was an important factor in the event of people climbing on the structure
- Brand presence was achieved through a spectator-sized logo placed in prominent positions at the race waypoints
- Strength and a solid base were created by designing the logo with a robust frame and bases that could be pegged into the ground
How was the result achieved and with what expertise, processes and techniques?
- The letters of the Omega logo were created through a fairly complex process.
- Aluminium square bar was cut and formed into the required shapes. These were then welded together with crossbars to create the frames.
- Sheet metal was laser cut in the shapes of the letters. This was then used to clad the metal framework of each letter.
- The cladding was given a coat of primer and then sprayed with a few coats of paint.
- Individual stands were made for the letters using the same method.
- The stands could then be connected together and staked into the ground, allowing the letters to be slotted into a secure base