Key aspects of the user experience and human factor
- The wallet display uses a stadium-effect to ensure all product is visible and glorified, being displayed at an angle facing the customer
- The belt display allows easy access to hanging belts, while showing what they look like when worn around the waist
- The adaptable display comes with a variety of hooks and shelves that can be customised with ease using the pegboard backdrop
- The brief called for the design of point-of-sale units for displaying the smaller items which prove tricky to showcase elegantly and in a manner which is easily accessible by browsing customers and staff
- The units also had to suit the existing environment of the showroom and compliment the high quality of the products.
- Rocketfuel employed the hexagonal J&H shape as a motif throughout the designs, creating a distinctive visual cue that is a natural continuation of the Jekyll & Hide brand
- Materials were also an important factor as they had to resonate with both the store environment as well as the brand language without overpowering the displayed products
How was the result achieved and with what expertise, processes and techniques?
High quality hardwood veneers combined with powder-coated mild steel and laser cut perspex form the ideal backdrop to J&H’s textured leathers, while pairing with the rustic industrial chic aesthetic of the J&H store environment.