Bronki Booster CIPLA Inhaler

Kids hate the look and feel of their inhalers and are ashamed and scared about their asthma. Native VMA and Rocketfuel collaborated on a campaign to help Cipla change this.

  • Client

    Native VMA & Cipla

  • Year

    2018

  • Services

    Medical Product Development

  • Share:
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The research from Cipla showed that children suffering from asthma are ashamed to use their pump for two reasons.  One, they all reported not liking the look of their asthma pumps.  Two, they felt shame when using it.  To solve this problem, Native VMA and Rocketfuel collaborated on a campaign to help Cipla change this perception for their younger consumers.  Rocketfuel reshaped the asthma pumps into power shots their superheroes would use.  The award-winning Bronki Booster campaign comprises of illuminating ‘Wind’ and ‘Fire’ inhalers and a supporting cartoon series. Children now proudly wear the Bronki Boosters as amulets that transform them into superheroes when asthma strikes.

The asthma pump designs represent ‘air’ and ‘fire’ amulets and are adorned with mythical symbols. The psychology behind this is to help kids with asthma come to see inhalers as devices that give them power and strength, contributing to their confidence and self-esteem

Results: The Loerie and Creative Circle award-winning Bronki Booster campaign comprises of illuminating ‘Wind’ and ‘Fire’ inhalers and a supporting cartoon series. Kids proudly wear the Bronki Boosters as amulets that transform them into superheroes when asthma strikes.