Solgar is an established global brand that built consumer loyalty through product quality superiority and brand transparency. Research showed that many of their consumers felt overwhelmed trying to find the right product with the ocean of variants on shelf. MD Bronwyn Roebuck set new targets to simplify navigation for shoppers, and at the same time, widening their offering to younger health conscious consumers. Solgar partnered with Rocketfuel to resolve this on-shelf issue, and land new connections with younger consumers.
August 24, 2023