The Castle Lite Crate Converter, a patented innovation, reinvents the traditional beer crate, delivering a colder, more enjoyable drinking experience for bulk beer buyers. In a market challenged by limited refrigeration space and frequent power cuts, this solution provides a game-changing upgrade.

The Challenge

Consumers often leave retail outlets with warm beer due to storage limitations and intermittent electricity. Recognizing an opportunity for brand intervention, AB InBev sought a way to enhance the bulk beer experience, ensuring cold beer even without refrigeration.

Rocketfuel’s Approach

Rocketfuel’s design team conducted in-depth research to understand user needs, uncovering insights that led to a series of innovative cold-retention solutions. Focusing on creating a market-unique, ownable design, Rocketfuel developed a removable, clip-on mechanism that transforms the traditional crate into a portable ice bucket.

• Strength & Durability: The clip-on mechanism locks securely to support up to 9kg, ensuring reliable performance during transport and use.
• Ease of Use: Designed for repeated use, the clip-on feature is easy to attach and remove, maintaining its functionality over multiple uses.
• Waterproof & Eco-Friendly: The tray’s waterproof seal keeps ice and water contained, while its recyclable materials align with sustainable practices.