Research showed that children suffering from Asthma were embarrassed by inhalers. A device that helped remove the shame around the use of inhalers for children. A playful aspect was introduced into the design giving kids a sense of pride & power when using their inhalers. The new inhaler allowed Cipla to offer children empowering device that made them feel like their favourite superheroes on the playground RESULTS Awards: 2 User Reach: 2.8 mil Design to Prototype in 6 weeks