Reinventing Kids Health Product
Solution for Asthma Shame: Empowering Children with a Superhero Inhaler
Research revealed that many children with asthma feel self-conscious about using inhalers. To tackle this, Cipla partnered with Rocketfuel to design an inhaler that would replace embarrassment with pride and empowerment.
The Challenge
Traditional inhalers can make children feel different, often leading to a sense of shame. Cipla wanted a device that would encourage children to use their inhalers confidently, even feeling like superheroes.
Rocketfuel’s Approach Rocketfuel introduced a playful, superhero-inspired design to the inhaler, transforming it into a symbol of strength and pride for children. This design journey—from concept boards to prototyping—focused on creating an empowering experience that kids would embrace.
Design Enhancements
- Functionality: The inhaler was redesigned for ease of use, making it child-friendly and accessible.
- User-Centered Design: Drawing on insights from children’s preferences, the inhaler became a playful, empowering device that children could proudly use on the playground.
- Materials & Manufacturing: Durable, high-quality materials were chosen for child safety, while Rocketfuel’s technical expertise ensured rapid development from concept to prototype.
- Innovation: By incorporating superhero elements, Rocketfuel created a unique, empowering design that allowed kids to feel confident and strong.
Results
- 2 Awards Won
- 2.8 Million User Reach
- 6 Weeks from Design to Prototype
Services Provided
Concept Boards, Product Design, Prototyping & Testing, Manufacturer Technical Pack
This superhero-inspired inhaler has transformed the experience for children with asthma, turning a necessary device into a source of pride and empowerment.
