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Product Innovation and Design

Enhancing Human Performance with a Redesigned Kiqube Device

Kiqube, a medical device developed by Swiss biotech company Redplane, aims to reduce stress, boost performance, improve concentration, and assist with sleep. However, research revealed that users felt uncomfortable using the original, large device in public settings. Redplane partnered with Rocketfuel to enhance both the design and brand recognition of their patented neuro-electrode device.

 

The Challenge

To make Kiqube more user-friendly and discreet, Redplane needed a design that retained the device’s functionality while making it more portable and approachable for public use.

 

Rocketfuel’s Approach

Rocketfuel began by analyzing user needs and identifying potential unspoken desires. Drawing inspiration from other industries, we sought to create a recognizable and ownable shape that redefined Kiqube as a leading human performance device.

 

Design Innovations
  • Size Reduction: By re-engineering the device, Rocketfuel achieved a 200% size reduction without compromising its core components, making it significantly easier for users to carry and use on the go.
  • Enhanced Usability: New features include a friendlier grip, comfortable earbuds, and a smarter, compact design for extended, convenient use, allowing users to feel at ease in any environment.
  • Recognizable Shape: Inspired by designs beyond the medical field, Kiqube’s new shape is distinct, stylish, and geared toward public use, setting a new standard in the human performance category

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