When Openview sought a brand refresh and a point-of-sale (POS) solution to elevate its brand presence and dominate in retail spaces, they partnered with Rocketfuel for a fast-track solution. Through a focused, 2-day Innovation Sprint, we developed a POS toolkit designed to outshine competitors and create a dynamic retail experience.

The Challenge
Openview needed a POS design that would make the brand feel premium, stand out in retail environments, and engage customers directly—driving visibility and sales.

Rocketfuel’s Approach
In just two days, Rocketfuel’s team worked with Openview to redefine their brand purpose, identify key retail challenges, set ambitious two-year goals, and uncover new market opportunities. This Innovation Sprint compressed months of strategy into actionable solutions, rapidly moving from concept to prototype.

The Methodology

• Define Brand Purpose: Clarified Openview’s unique market position
• Identify Challenges: Tackled retail obstacles head-on
• Set Goals: Aligned on a two-year vision
• Market Opportunities: Found ways to outshine competitors
• Prototype Solutions: Developed tangible concepts
  
  

The Outcome
Rocketfuel’s Product Design team created a Retail Touchpoint Toolkit that delivers:

• Visibility: Eye-catching displays that stand out amidst retail clutter
• Recognition: Unique architectural elements for brand distinction
• Premiumization: A refreshed brand identity that elevates Openview’s perception
• Engagement: Interactive displays that draw in and engage customers

With vibrant “portals” and floating decoders, Openview’s POS toolkit has transformed retail spaces, increasing customer interaction and solidifying Openview’s place as a standout brand in the marketplace.