The Omega Yacht Race is an event that draws thousands of spectators. Basic displays felt underwhelming for the event, and Omega was looking for customized visual pieces that better reflected the special Omega personality.
We worked with their agency Alpha Studio, to create 3D displays that enriched the event landscape, offering a pause area for spectators needing a rest, and a fun structure for curious children to test their hanging skills.
Rocketfuel moved their engineering team in with US manufacturers to dramatically shorten the design and manufacturing time. We added new check points to the line, that guaranteed each structure was both quality crafted and securely built, helping Omega achieve the time and accuracy they wanted for their event – the same quality promise their consumers have enjoyed for decades.
August 25, 2023