Omega Public Space Installation

Omega Public Space Installation

We believe our work speaks for itself. Browse our most recent projects below and enjoy our handmade work with love for every detail.

  • Client

    Omega

  • Year

    2018

  • Services

    3D Outdoor Spacial Design

Key aspects of the user experience and human factor:

  • The Omega installation was intended to provide brand presence at waypoints along the Volvo Ocean Race
  • The display was meant to be highly visible to spectators

The Challenge

  • Omega required greater brand presence at the VOR
  • The display needed to withstand high wind and rain
  • High visibility was required and therefore meant the size of the logo would need to be fairly large
  • Strength was an important factor in the event of people climbing on the structure

The Solution

  • Brand presence was achieved through a spectator-sized logo placed in prominent positions at the race waypoints
  • Strength and a solid base were created by designing the logo with a robust frame and bases that could be pegged into the ground

How was the result achieved and with what expertise, processes and techniques?

  • The letters of the Omega logo were created through a fairly complex process.
  • Aluminium square bar was cut and formed into the required shapes. These were then welded together with crossbars to create the frames.
  • Sheet metal was laser cut in the shapes of the letters. This was then used to clad the metal framework of each letter.
  • The cladding was given a coat of primer and then sprayed with a few coats of paint.
  • Individual stands were made for the letters using the same method.
  • The stands could then be connected together and staked into the ground, allowing the letters to be slotted into a secure base