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New point of sale design spotted in only 7 seconds.

Rocketfuel redesigns Solgar’s Point of Sale, putting it centre stage on-shelf and making it 13 seconds faster to find next to competitors.

Walk into any pharmacy or wellness store and you’ll be met with a smorgasbord of options for any ailment. The problem? They all look the same, and in one of the most competitive industries in the world, your brand can’t afford not to be noticed. Gone are the days of eye level is buy level. This is something Solgar, a leading global supplement brand, understands. It’s also what drove them to approach Rocketfuel to design a new range of point of sale designs and devices.

Driven by scientific research conducted in association with Neurosense, Rocketfuel set out to evolve the Solgar brand identity into an on-shelf experience that adds value to the customer and centres around their pill bottle.

We knew when we started the project that the solution had to be innovative. Innovation, after all, is what draws customers and confirms to existing customers that they are making the right choice by being loyal to your brand.

We have been working with Rocketfuel for over a year now and it has been an enjoyable experience. They take an interest in your brand and work personally with you throughout the process. Great service with constant communication! Rocketfuel understood our brand’s needs and were adaptable throughout the creative process to attain the desired end result.

Care and effort was taken to deliver a high quality product. The first phase of our project is complete, and the impact instore is huge.” Dr Bronwyn Roebuck, MD of Solgar South Africa

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The new product design and on-shelf displays reduced the time to find a Solgar product on the shelf from 21 seconds to 7 seconds. This increase in product spotting has secured a 17% growth in Solgar sales


Rocketfuel was responsible for:

  • Product design
  • Point of sale design
  • Product prototyping and testing
  • Manufacturing
  • Project management
  • Installation oversight
  • Consumer research