Mobile Tasting Experience
Windhoek Lager’s Premium Mobile Tasting Experience: A Seamless UX Solution
The Windhoek Lager team sought a tasting experience that would elevate the brand’s premium image and boost visibility in the competitive marketplace. With only two months until their national tasting promotion, traditional design timelines of 4-5 months were not feasible.
The Challenge
To develop a premium mobile tasting unit that would maximize brand visibility and customer engagement within a tight timeframe, all while delivering a seamless user experience.
Rocketfuel’s Approach
Partnering with Heineken, Rocketfuel applied its Fast Design™ system to create a high-impact mobile tasting experience. Designed to maximize service efficiency, the unit enabled promoters to double the number of tastings, reducing wait times and enhancing the overall consumer experience.
Design Enhancements
- Optimized Functionality: Service flow and utility spaces were carefully configured, replacing traditional storage with functional layouts that allowed for faster, streamlined tasting.
- User-Centered Design: By eliminating wait times and enhancing user interaction, the design encouraged more consumers to engage and enjoy the tasting.
- Premium Finishes: The unit featured modern architecture and high-end finishes, reinforcing Windhoek’s premium positioning and drawing attention in retail spaces.
