Mobile Recording Studio
Moving Bear A Mobile Recording Experience for Russian Bear’s #IAMNEXT Talent Search
Bringing brand experiences to South Africa’s townships and rural areas is no easy feat due to challenging road conditions and limited accessibility. To reach audiences directly, Edward Snell partnered with Rocketfuel to create a mobile unit that would bring the Russian Bear #IAMNEXT talent search recording experience straight to the communities.
The Challenge
Russian Bear needed an attention-grabbing, mobile solution to engage people in remote areas, showcasing local talent while overcoming logistical hurdles.
Rocketfuel’s Approach
Using the Fast Innovation System, Rocketfuel integrated technical development early to eliminate the typical delays seen in traditional design. This streamlined process allowed for a rapid 12-week turnaround instead of the usual six months. Our system includes a full-service solution for high-demand marketers, from initial concept boards and fast-paced design development to custom manufacturing.
Design Enhancements
- Functionality: Designed for mobility and durability, the unit is adapted to rough terrains, ensuring the experience can reach remote locations seamlessly.
- User-Centered Design: The mobile bear unit brought the talent search right to participants’ doorsteps, making it easy for community members to engage and showcase their talents.
- Materials & Manufacturing: Materials were carefully selected to withstand diverse conditions, while the Fast Innovation System expedited production to meet a compressed timeline.
- Innovation: The “transformer” bear design doubled as an interactive recording studio, creating a unique experience that captivated participants and audiences alike.
Results
- 58% increase in sales
- 15 million user reach
- Design to launch in just 12 weeks
- Loerie Award Winner
The Moving Bear transformer mobile experience not only highlighted hidden talents in local communities but also united Russian Bear fans, achieving widespread reach and recognition.
