In premium restaurant settings, liquor brands face the challenge of standing out amid crowded bar shelves and extensive menus. Heineken sought a solution to increase brand visibility and engage consumers directly, prompting a collaboration with Rocketfuel to create a mobile, interactive tasting experience.

The Challenge
To capture attention in bustling restaurants, Heineken needed a tasting unit that would showcase their brand and offer patrons an engaging and memorable experience.

Rocketfuel’s Approach
Rocketfuel’s design team developed concept boards featuring a variety of interactive brand experiences, with the final design focused on maximising Heineken’s presence and accessibility. The unit was crafted to enhance engagement, with optimised space planning for group tasting and a striking visual appeal.

Design Enhancements

• Functionality: Thoughtful pour-and-serve space planning allowed more people to gather around and enjoy the beer-tasting experience, amplifying Heineken’s brand impact.
• User-Centered Design: Designed for mobility, storage efficiency, and ease of use, the unit simplifies setup for the promotional team, making it a practical tool for on-the-go events.
• Materials & Manufacturing: Durable, high-quality materials were chosen to withstand frequent movement, ensuring longevity and consistent brand presentation.
• Innovation: Eye-catching illumination along the front of the unit enhanced visibility in loud, dynamic restaurant environments, drawing attention to the Heineken brand.

The final product delivered a high-performance, mobile tasting experience that allows Heineken to captivate consumers, increasing brand visibility and engagement across multiple premium venues.