Glenmorangie partnered with Rocketfuel to create a “Perfect Serve” set—a stunning bottle glorifier and ice bucket—that enhances the brand’s presence in high-end venues and elevates the drinking experience for single malt whisky enthusiasts. Drawing architectural inspiration from the shape of a giraffe, Glenmorangie’s emblematic animal, the serve set combines bold design with premium materials to capture attention and embody the elegance of the whisky.

The Challenge
To create a unique, memorable serve set that not only reflects Glenmorangie’s premium image but also captivates consumers with an unusual shape that stands out in dimly lit venues.

Rocketfuel’s Approach
Rocketfuel designed a bottle glorifier and ice bucket inspired by the elegant, elongated form of a giraffe, an animal that holds symbolic value for Glenmorangie. Every design element was carefully crafted to enhance the brand’s luxurious appeal, providing consumers with a distinctive, elevated whisky experience.

Design Highlights

• Architectural Inspiration: The serve set features graceful curves and vertical lines reminiscent of a giraffe’s form, transforming it into a sculptural piece that adds elegance to any setting.
• Premium Materials: Unique materials, including edge glow Perspex, were chosen for their ability to capture and reflect ambient light. This innovative material creates a subtle glow around the glorifier and ice bucket, ensuring they remain the focal point in low-light environments.
• User-Centered Design: The combination of form and function delivers a seamless serve experience, enhancing the sensory pleasure of enjoying Glenmorangie. The bottle and ice bucket create an immersive experience that invites patrons to engage with the brand.

The Result
The Glenmorangie Perfect Serve Set captivates consumers with its unusual design and premium materials, enhancing the brand’s prestige and delivering an unforgettable whisky experience. The giraffe-inspired architecture and ambient glow effect position Glenmorangie as a standout choice in luxury venues, making the drinking ritual truly memorable.