When Gève Skincare approached Rocketfuel, they had a clear mission: to deliver powerful, science-backed skincare that addresses ageing at the cellular level. Founded by artisan perfumer and aromatherapist Aseyah Rosslind and Dr Jerome Jackson, a natural health practitioner and pharmacognosist, Gève needed a brand identity and packaging that embodied their commitment to advanced, natural skincare solutions rooted in rigorous science and pure ingredients.

The Challenge
Gève’s founders envisioned a brand that reflected their deep expertise in age reversal science and their dedication to ethically sourced, clinically proven ingredients. They needed packaging that would capture the premium quality of their formulations while communicating trust, innovation, and the beauty of natural science.

Rocketfuel’s Approach
Our team collaborated closely with Gève to understand their philosophy and the meticulous care behind each product. The design process focused on bringing their mission to life visually—creating packaging that would embody Gève’s values and resonate with a discerning audience.

• Brand Essence: We emphasized Gève’s unique identity by crafting a brand aesthetic that reflects purity, efficacy, and sophistication. Drawing inspiration from the founder’s expertise in the plant kingdom and advanced skincare science, we developed a refined, modern logo and visual style that communicates trust and luxury.
• Packaging Design: Each packaging element was designed to convey Gève’s mission of combining cutting-edge science with natural ingredients. We incorporated minimalist design elements, with clean lines and subtle details that highlight the purity and potency of the formulations. The packaging materials were carefully selected to reinforce sustainability and align with Gève’s commitment to ethically harvested ingredients.
• Storytelling Through Design: To showcase Gève’s dedication to “every molecule working hard,” we infused the design with elements that communicate precision and dedication. The colour palette and typography were chosen to balance modern science with nature’s elegance, inviting consumers into the world of effective, luxury skincare.

The Result
Rocketfuel’s brand and packaging design for Gève Skincare captures the brand’s vision of “where the science of nature meets skincare excellence.” The result is a cohesive, premium brand identity that aligns with Gève’s mission, offering customers a luxurious, science-driven skincare experience.