The Omega Yacht Race draws thousands of spectators each year, but basic event displays fell short of reflecting the brand’s iconic appeal. Omega sought distinctive, high-quality displays that would capture the essence of their brand and engage audiences.
The Challenge
Omega wanted visual elements that stood out, offering spectators a memorable experience while embodying the brand’s premium character. Rocketfuel partnered with Alpha Studio to craft displays that went beyond the ordinary, creating interactive and engaging installations.
Rocketfuel’s Approach
Working closely with Omega’s team, Rocketfuel designed 3D displays that enriched the event space, providing a relaxing pause area for spectators and a playful structure for children. Our engineering team collaborated with U.S. manufacturers to expedite production, ensuring timely delivery and exceptional quality.