Back to top
Image Alt

Experiential Furniture

Pausing Time: Elevating the Omega Yacht Race Experience

The Omega Yacht Race draws thousands of spectators each year, but basic event displays fell short of reflecting the brand’s iconic appeal. Omega sought distinctive, high-quality displays that would capture the essence of their brand and engage audiences.
 
The Challenge
Omega wanted visual elements that stood out, offering spectators a memorable experience while embodying the brand’s premium character. Rocketfuel partnered with Alpha Studio to craft displays that went beyond the ordinary, creating interactive and engaging installations.
 
Rocketfuel’s Approach
Working closely with Omega’s team, Rocketfuel designed 3D displays that enriched the event space, providing a relaxing pause area for spectators and a playful structure for children. Our engineering team collaborated with U.S. manufacturers to expedite production, ensuring timely delivery and exceptional quality.
 
Design Enhancements
  • Functionality: Each display served a dual purpose, offering resting areas for adults and engaging elements for children, maximizing the event’s appeal to all ages.
  • User-Centered Design: Designed with spectators in mind, these structures provided a blend of comfort and entertainment, enhancing the overall event experience.
  • Materials & Manufacturing: High-quality materials were selected for durability and aesthetic appeal, with engineering teams embedded in the manufacturing process to maintain Omega’s high standards.
  • Innovation: By integrating unique checkpoints into the production line, Rocketfuel ensured each display met strict quality and safety criteria, delivering Omega’s trademark precision and reliability.
Results
The result was a series of impressive displays that elevated the Omega Yacht Race, offering spectators an interactive, luxurious experience that echoed the brand’s legacy of quality and sophistication.
 

Category:

Date:

d
Follow us