Keeping beer cold at home, especially during social gatherings, can be a challenge—fridge space is often limited, with essentials taking priority over beverages. ABInBev turned to Rocketfuel to design a stylish, energy-efficient solution for keeping beer cold without the need for electricity.

The Challenge
To offer a beer cooling solution that blends seamlessly into any home, Rocketfuel’s team needed to address functionality, aesthetics, and the convenience of energy-free cooling.

Rocketfuel’s Approach
Rocketfuel’s design team created a contemporary furniture piece that combines practicality with an element of surprise. Resembling a coffee table at first glance, the table’s sliding tops reveal built-in ice buckets that keep beer chilled and ready for any social occasion.

Design Enhancements

• Functionality: Each side unit includes an ice bucket with smart air convection to maintain cold temperatures for hours, offering convenient access to cold beer without the need for cables or energy.
• User-Centered Design: Disguised as a coffee table, the cooler enhances the living space while providing easy access to drinks, designed with home gatherings in mind.
• Materials & Manufacturing: Durable materials were selected to withstand everyday use while maintaining a sleek, modern appearance suited for any home setting.
• Innovation: The hidden cooler design allows hosts to serve ice-cold beer with ease, elevating the home social experience without cluttering the space.

The Castle Lager home beer cooler brings a functional and stylish solution to social gatherings, giving beer lovers an easy, energy-free way to enjoy cold beverages and elevating the brand’s presence in home entertaining.