SOLUTION FOR ASTHMA SHAME

Research showed that children suffering from Asthma were embarrassed by inhalers.

A device that helped remove the shame around the use of inhalers for children.

A playful aspect was introduced into the design giving kids a sense of pride & power when using their inhalers.
The new inhaler allowed Cipla to offer children empowering device that made them feel like their favourite superheroes on the playground