"We don't want another box. We don't want another flavour.. and we don't want another app”
We see people as human beings, not as consumer beings. Our Fast Innovation (TM) system is formulated to create products that enhance the human experience rather than overwhelm it. Loved products need less energy and less resources to gain acceptance.We are a team of Innovators and Product Designers with 23 years of cross industry experience helping companies launch over 126 products into Southern Africa and Africa.
Our Fast Innovation™ system helps Marketers and Directors create and launch innovative solutions in weeks, instead of months or years.
TRADITIONAL INNOVATION
Traditional innovation was designed for businesses with larger marketing support teams. Today Marketers and Business Directors no longer have capacity to babysit multiple agencies and suppliers, let alone running streams of business innovations.
Here are some of the challenges common to the traditional way to innovate
Challenges
- Over capacity Marketers managing multiple suppliers & agencies
- Traditional Process is slow, time consuming & costly
- Lack of tools to test viability, mitigate risk early
- Solutions are not viable and end up heavily diluted.
- Sales are mediocre
- Agile and braver competitors are winning markets
WHY FAST INNOVATION IS BETTER.
Fast Innovation(TM) is a robust and proven system that helps Marketers & Business Directors get profitable innovations launched faster than anyone else.
Our Innovation Calculator (TM) forecasts and measures user-experience performance, capability, manufacturing budget and the competitive edge of your innovation, so that your finished product successfully meets all your business launch criteria. We run your innovative solution through Intensive cycles of test-iterate with real people. This robust, proven process increases the accuracy of your innovation and gets you a viable product ready to launch, faster than anyone else. Results: 72% less meetings. 80% faster than traditional innovation
Cross Industry Exploration goes way outside of your space to widen the view to your problem, uncover exciting opportunities, and setting up the right mindset for inventive solutions to your problem that your market hasn't seen before. Results: 70% Increased Solutions 68% Faster than traditional Innovation
Our Market Test validates all assumptions around your Innovation and your Strategy with real sales test data from your market. Results: 72% less meetings. 80% faster launch than traditional innovation
Our Services And Capabilities
Fast Innovation (TM) uses robust cycles of test-iterate to help Marketers & Business Directors launch profitable innovations that humans love & want - faster than anyone else.

FAST STRATEGY
Case Studies
The best design team Cape Town
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Inventive Solutions in 5 days
What you'll get
- Cross Industry Thought Starters
- Innovation Concept Boards with UX insights
- (Tiered from mild, medium to spicy)
Delivery : 5 DAYS
Budget: from R110k
fOR
Results
70% Increased Solutions
68% Faster than traditional Innovation

Innovate to shelf in 5 weeks
What you'll get
- Expert Interviews
- Cross Industry Thought Starters
- Innovation Concept Boards with UX insights
- (Tiered from mild, medium to spicy)
- Developed Innovation
- Working Prototype
- Innovation Road Map
- Small batch Manufacture
Delivery : 8 - 10 weeks
Budget: from R280k
fOR
Results
80% faster than traditional innovation

Fast Innovation (TM) launch in 6 months
What you'll get
- Expert Interviews
- Cross Industry Thought Starters
- 2-Day Innovation Sprint with Experts
- Fast Innovation Strategy (TM)
- Innovation Concept Boards with UX insights
- (Tiered from mild, medium to spicy)
- Paper Prototypes tested with Real Users
- Innovation Development
- Working Prototype
- Innovation Road Mapping
- Market Test
- Small batch manufacture
- Launch
Delivery : ± 6 months
Budget: From R690k
fOR
Results
80% faster than traditional innovation
Team of creatives
The best design team in Cape Town

Clients
Clients
Clients
Clients
Love from our clients
I had no idea a process like this existed. I can see the results of my team's ideas before investing in them.
Warrick Strydom
CEO at Columbus Cleaning SolutionsAbsolutely superb. This helped significantly reduce my team's workload. They champion Rocketfuel as our innovation partner, and our Global Executive team are excited about the level of innovation delivered.
Fru Nche
Innovation Director"Excellent work Rocketfuel! I am so excited to share this with the business.”
Pascale Sobiecki
HOF IMEA"I feel excited. The possibilities are limitless. Great ideas. A fun and liberating Workshop.”