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INVENTIVE

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UNIQUE

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RITUALS

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PRODUCTS

"WE DON'T WANT ANOTHER BOX; WE DON'T WANT ANOTHER FLAVOUR AND WE DON'T WANT ANOTHER APP"

We see people as human beings, not as consumer beings. Our FAST INNOVATION™ system is formulated to create products that enhance the human experience rather than overwhelm it. Loved products need less energy and less resources to gain acceptance. We are a team of Innovators and Product Designers with 23 years of cross-industry experience helping companies launch over 126 products into Southern Africa and Africa.

OUR FAST INNOVATION™ SYSTEM HELPS MARKETERS AND BUSINESS DIRECTORS CREATE AND LAUNCH INNOVATIVE SOLUTIONS IN WEEKS, INSTEAD OF MONTHS OR YEARS.

Traditional innovation was designed for organisations with larger teams. Today, most Marketers and Business Directors no longer have the capacity to manage multiple suppliers to develop and launch one innovation, let alone streams of business innovations. The biggest challenges businesses face today are:

TIME

TRADITIONAL INNOVATION VS. FAST INNOVATION™
6 – 10 Months vs. 1 Week

BUDGET

TRADITIONAL INNOVATION VS. FAST INNOVATION™
$$$ vs. $

PROTOTYPE

TRADITIONAL INNOVATION VS. FAST INNOVATION™
Concept Design vs. Working Prototype (2 – 6 Weeks)

MARKET TEST

TRADITIONAL INNOVATION VS. FAST INNOVATION™
Theoretical vs. Tested

RISK

TRADITIONAL INNOVATION VS. FAST INNOVATION™
85% vs. 12%

LAUNCH

TRADITIONAL INNOVATION VS. FAST INNOVATION™
17% vs. 86%

Years

Countries

Awards

126

Products to Market

Love From Our Clients

"I feel excited. The possibilities are limitless. Great ideas. A fun and liberating (Sprint) workshop."

Dee Evan

CMI Director, Tiger Brands

"Excellent work Rocketfuel! I am so excited to share this with the business."

Pascale Sobiecki

HOF IMEA at Nando's

"Absolutely superb. This helped significantly reduce my team's workload. They champion Rocketfuel as our innovation partner, and our Global Executive team are excited about the level of innovation delivered.”

Fru Nche

Innovation Director at Danone

"I had no idea a process like this existed. I can see the results of my team's ideas before investing in them."

Warrick Strydom

CEO at Columbus Cleaning Solutions

Path to youryour successsuccess is just around the next online corner

The best design team in NYC

Creating a new identity

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