We create a pipeline that facilitates constant improvement and iteration that leads to dynamic improvement (or what we call “‘hape shifting’) versus conventional ‘disruption’, which is not as lasting; or even worse,
The process is most effective when envisioning a future concept that will be the end goal and final form of a proposed solution, after which it can be scaled back to mid- and short-term stages. These can then be implemented sooner as they require less technological development and financial investment than the final form.
Something along the lines of… Guiding teams from pitch to execution using a simple process of.
What business problem does it typically solve?
When you have no shortage of ideas, but lack an effective process of eliminating and refining that gets you to your result. The ‘pipeline’ acts as a funnel to assess and prioritise concepts through a series of business queries that filters out non-valuable options and leaves you with a more realistic, and profitable, outcome.
Creating an innovation pipeline allows businesses to future-proof their products by making sure they are designed for approaching trends, are able to avoid future threats and make the most of upcoming opportunities.
What it could do for you?
Making use of an innovation pipeline will maximise the creative yield of your concept and place your products ahead of the curve as they will be designed for forthcoming trends. Designing a product to be relevant in the near future will ensure the financial and time investment in your product is worthwhile.