Innovation Pipeline

This is how you create a pipeline for future growth!

Setting up an innovation pipeline means investigating current and future trends – both threats and opportunities – that relate to your business. Once these have been assessed, concepts can be developed along a ‘time’ and ‘possibility’ axes to quickly determine if the concept merits further consideration.

Our Approach

We create a pipeline that facilitates constant improvement and iteration that leads to dynamic improvement (or what we call “‘hape shifting’) versus conventional ‘disruption’, which is not as lasting; or even worse,
The process is most effective when envisioning a future concept that will be the end goal and final form of a proposed solution, after which it can be scaled back to mid- and short-term stages. These can then be implemented sooner as they require less technological development and financial investment than the final form.

Something along the lines of… Guiding teams from pitch to execution using a simple process of.

What business problem does it typically solve?
When you have no shortage of ideas, but lack an effective process of eliminating and refining that gets you to your result. The ‘pipeline’ acts as a funnel to assess and prioritise concepts through a series of business queries that filters out non-valuable options and leaves you with a more realistic, and profitable, outcome.

Creating an innovation pipeline allows businesses to future-proof their products by making sure they are designed for approaching trends, are able to avoid future threats and make the most of upcoming opportunities.

What it could do for you?
Making use of an innovation pipeline will maximise the creative yield of your concept and place your products ahead of the curve as they will be designed for forthcoming trends. Designing a product to be relevant in the near future will ensure the financial and time investment in your product is worthwhile.


Get in Touch

We welcome you to contact us for more information
about any of our products or services.

Let’s Talk About Your Business

Tell us about your business goals and challenges that might benefit from an innovative solution.

Let’s Solve Your Problem

Rocketfuel’s mission is to use creativity to solve business challenges and aspirations.

Let’s Build Your Product

Rocketfuel has over 20 years of experience with prototyping products and manufacturing on a global scale.


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Mail Us At

Call Us At

021 448 8330


Unit 304, Old Castle Brewery Building, 6 Beach Road, Woodstock, Cape Town, South Africa, 7925