CUSTOMER EXPERIENCE DESIGN


We design experiences that forge deep relationships with customers.

In an era of smart devices and intuitive design, a frictionless user experience can mean the difference between winning or losing customers.

If you’ve ever been frustrated using your banking app, you’ll appreciate the value of customer experience design (CX).

But you can only fulfil people’s needs when you truly understand who they are, and what motivates them. We do this by studying their values, desires and behaviour – where they live, work and play. We define insights that are directly actionable and help you identify new ways to create value and outsmart the competition.

Using a combination of design thinking, agile development and lean start-up methodology, our approach enables organisations of all kinds to implement and accelerate their CX return on investment.

The customer’s needs always come first. We reimagine your business around your customer, using integrated processes that make good experiences great.

Full-service Design

We offer complete conceptualising and designing services; we connect the dots between all design activities, from infrastructure to materials, people and communication. Our approach focuses on rapid iteration and prototyping to ensure the final product gets to market faster and stands the test of real-world exposure in the open market.

Pipeline Agility

Our Design Sprint process will help you define short-, medium- and long-term goals. With a combination of design thinking, agile development and lean start-up methods, our approach enables organisations of all kinds to accelerate their consumer experience (CX) return on investment.

When thinking about agility, we like to use the tanker/speed boat analogy: While its oil tanker is chugging along, its constantly launching small, agile innovation speedboats to test the market and create opportunities for future growth. There’s an understanding that the oil tanker and speedboats have to work in unison for the business to benefit from its large size, yet remain fast in response to trends and technological advancements.

Understanding the Audience

We help clients grow their business by designing impactful and memorable experiences that truly engage with customers. To design great consumer experiences, you first need to understand the consumer. We achieve results through immersive market research, competitive landscape analysis, and customer journey mapping. 
We quickly establish how your product should be positioned in the market and provide the road map to get there.

Design Research & Prototyping

We always validate our target designs through a thorough process of understanding the challenges we face, and the target audience. We believe in prototyping, testing, learning and refining against real-world, on-the-ground insights.

An Evolving Science

Understanding and mapping consumer behaviour is, most often, an evolving process that reflects the user’s journey as they engage with your brand. We work with you to understand the shifting nature of the process and create a flexible, nuanced strategy that ensures your product or service is always in sync with your customer.

We help businesses and brands see around corners

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Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

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We help businesses and brands see around corners

Follow:

Privacy Policy © 1999-2021 ROCKETFUEL® CONFIDENTIAL & PROPRIETARY

Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

Subscribe to our newsletter