BRAND DESIGN


Build a brand with lasting impact.

Creating a brand is about articulating who you are and what you stand for. It reflects your values, communicates your personality and defines your intention.

For a brand to emerge in today’s market, it needs more than perceived values and a slick marketing campaign. To achieve success across categories and have a lasting impact, we build brands with originality and authenticity at their core. We work with you to create an unforgettable brand experience, from sketch to shelf.

Build a brand that has impact and creates meaningful experience for its consumers.

Purposeful Design

The right design philosophy ultimately determines a brands’ success. At Rocketfuel we believe that the design process should start with purpose first (form follows emotion!), ensuring we’ve set the right foundation to create a successful brand or product.

Naming & Brand Strategy

Our strategy starts with the basics: defining your brand vision, mission and values and plotting a road map to your desired outcomes and target audience. Our brand naming litmus test is asking Rob – he is dyslexic, so if he can’t pronounce your brand name or remember it, you should probably change it!

Visual Brand Language

The success of your brand marque is its ability to work at scale from a product label to a billboard. A consistent visual brand language ensures an effective transition from two- to three-dimensional forms.

Iconic Brand Shape

Think of any iconic product and you’ll probably recognise it by its shape without any branding. The best example is the classic glass Coke bottle. A product’s shape – in its 2 and 3-dimensional silhouette – can just as easily communicate your brand as other identifiers like logo, colour and material. Being instantly recognisable across different platforms not only provides you with a marketable asset, but dramatically increases your brand IP and market value.

Colour, Material & Finish

Distinctive packaging gives your customer a memorable experience. You only get one opportunity to engage with them in this way. In that brief moment, the impact of your packaging can influence a decision to purchase, even induce loyalty.
We conceptualise and design packaging solutions that celebrate your product and deliver delightful out-of-the-box experiences for retail and direct-to-consumer (DTC) brands.

Packaging Your Product

Think of any iconic product and you’ll probably recognise it by its shape without any branding. The best example is the classic glass Coke bottle. A product’s shape – in its 2 and 3-dimensional silhouette – can just as easily communicate your brand as other identifiers like logo, colour and material. Being instantly recognisable across different platforms not only provides you with a marketable asset, but dramatically increases your brand IP and market value. Let’s Talk

We help businesses and brands see around corners

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Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

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We help businesses and brands see around corners

Follow:

Privacy Policy © 1999-2021 ROCKETFUEL® CONFIDENTIAL & PROPRIETARY

Let's Work Together

There’s a difference between risk and ambition. We find human truths with design and engineering to create solutions through efficient, ambitious and innovative product development.

How can we partner with you?

Innovation. Collab. Manufacture

Subscribe to our newsletter