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Speed And Accuracy

At Rocketfuel, we believe speed and accuracy separate 'slow-busy' teams from faster-moving brands. Our High Performance Design process evolved from an urgency to transform 100-meeting marathons into measured strategies in days. Innovation Sprints slash lead times, driving stronger outcomes by testing, iterating, and developing higher-performing opportunities and products.



Through Proven Track Records

Through a proven track record, the team at Rocketfuel also know that personalising interaction with users and your product validates how important their experience is to you, and symbiotically, how long they remain connected to your brand, product and business. In developing and launching our clients' products, as well as many of our own, we have been able to isolate the key processes that lead to exciting product experiences and more powerful brand outcomes, only now in much shorter time frames.

Supporting Great Design

Supporting great design with innovative solutions that are built from deep user insights, helps Rocketfuel's clients get higher-performing products to the market much faster, and leads categories with the competitive edge they are looking for.

Our Rocketfuel Story

Founded in 1999, Rocketfuel, led by Mechanical Engineer Rob Grey, has launched award-winning products. Working closely with over 144 local and global organizations, we help them succeed. Rob strategically grew his expert team, including Product Designers, Innovators, CX | UX Designers, and Design Sprint Specialists. With unique creative skills and manufacturing experience across industries, we’ve resolved product challenges effectively for nearly 25 years. By connecting clients closely with our innovators, we deliver higher-performing products to market in weeks, not months.


There has never been a more pressing time than now for innovators. The world needs solutions, and it needs solutions fast. Rocketfuel’s founder, Rob Grey feels strongly about helping young innovators learn how to excel. Futr-Proofing™ focuses on teaching the new way of innovating, giving learners a stronger head start, and the tools they will need to build better solutions.

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