"We don't want another box. We don't want another flavour... and we don't want another app”
We see people as human beings, not as consumer beings. Our FAST INNOVATION™ system is formulated to create products that enhance the human experience rather than overwhelm it. Loved products need less energy and less resources to gain acceptance. We are a team of Innovators and Product Designers with 23 years of cross industry experience helping companies launch over 126 products into Southern Africa and Africa.
Our FAST INNOVATION™ system helps Marketers and Directors create and launch innovative solutions in weeks, instead of months or years.
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TRADITIONAL INNOVATION
FAST INNOVATION™
TRADITIONAL INNOVATION
Traditional innovation was designed for businesses with larger marketing support teams. Today Marketers and Business Directors no longer have capacity to babysit multiple agencies and suppliers, let alone running streams of business.
Here are some of the challenges common to the traditional way to innovate:
INNOVATION CHALLENGES
- Over capacity Marketers managing multiple suppliers & agencies
- Traditional process is slow, time consuming & costly
- Lack of tools to test viability, mitigate risk early
- Solutions are not viable and end up heavily diluted. Sales are mediocre
- Agile and braver competitors are winning markets
WHY FAST INNOVATION IS BETTER.
FAST INNOVATION™ is a robust and proven system that helps Marketers & Business Directors get profitable innovations launched faster than anyone else.
INNOVATE
Rocketfuel’s Cross Industry Exploration takes you way outside of your industry to widen the view to your problem, uncovers exciting opportunities, and sets up the right mindset for inventive solutions that your market hasn’t seen before.
PROTOTYPE
Our FAST INNOVATION™ Calculator forecasts and measures user-experience performance, capability, manufacturing budget and the competitive edge of your innovation, so that your Innovation meets all business criteria to launch. We run your Innovation through Intensive cycles of test-iterate with real users. This robust and proven process increases the accuracy of your innovation and gets you a viable product ready to launch, faster than anyone else.
LAUNCH + SCALE
From Innovate to Launch, our FAST INNOVATION™ Strategy helps you launch the right Innovations into your market, faster than anyone else.
RESULTS
72% less meetings.
80% faster launch.
Our Services
FAST INNOVATION™ uses robust cycles of test-iterate to help Marketers & Business Directors launch profitable innovations that humans love & want - faster than anyone else.
FAST INNOVATION™
SPRINT
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Brands all want growth, but getting all the decision makers in your business to back your solution can be death by a thousand meetings.
Our FAST INNOVATION™ Sprint uses intensive innovation exercises with Experts to uncover your blindspots, create exponential solutions to your challenge and sets a clear Road Map to launch your innovations into your market faster.
Rocketfuel’s FAST INNOVATION™ Sprint 2.0 cuts through the fat straight to the meat, with innovative solutions now in 2-days instead of 4.
You’ll get:
- Decision makers in your business aligned on the vision
- Innovation Sprint Results Report
- Brand Opportunity Map
- Innovation Concept Boards with exponential solutions
- A clear Launch Road Map
Less meetings.
Exponential solutions.
Increased business buy-in.
FAST INNOVATION™ STRATEGY
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Marketing teams end up managing multiple agencies to develop product and product launch strategies. A painful, expensive and time-consuming process that only has traditional capabilities for basic products that don’t get enough brand attention.
To help our clients get products that excite users and sell better, we start with our Cross-Industry Innovation Thought Starters™ to widen the view to brand and product problems. This process goes way outside of your brand space to explore the edges of innovation and brings back inspirational solutions to your challenge that your market hasn’t seen before.
Our FAST INNOVATION™ Sprint reduces meetings and timelines by uniting your business around the challenge and aligning your teams around the right solution upfront.
Our end-to-end innovation system takes your solution from ideation to Tested Prototype, so you don’t have to coordinate multiple meetings with internal teams, agencies and manufacturers to get your innovation launched into your market.
You’ll get:
- Decision makers in your business aligned on the vision
- Innovation Sprint Results Report
- Brand Opportunity Map
- Innovation Concept Boards with exponential solutions
- A clear Launch Road Map
- Innovation Strategy Presentation
- Prototypes with Test Report
- Product Manufacture + Delivery into market
Less meetings.
Exponential solutions.
Increased business buy-in.
Launch earlier.
FAST INNOVATION™
DESIGN
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The Traditional Innovation system is built for basic products. Markets have become bored with me-too solutions, forcing Marketers to invest more energy and money behind basic products to drive Brand engagement.
The most successful brand experiences were won at a glance. No education needed.
To create innovative products that stand out in chaotic spaces, Rocketfuel starts with the right foundations. We use Cross-Industry Innovation Exploration to uncover clues way outside of your industry. This sets up the right mindset to innovate and helps your team break away from their comfort space, widening the view to exponential solutions.
We recognise that to win human attention, natural laws must be obeyed. We solve big product challenges using our Biomimicry Design System. We develop exciting product rituals that connect your users to your Brand. Inventive architecture, striking features and carefully selected materials & colours create unique Brand DNA expressions, so that your Innovation organically attracts your target.
We fast-track your product development using our Innovation Dashboard. A framework that uses reverse-engineering methodology to remove lengthy iterations downstream. Good design is good business.
You’ll get:
- Innovation Thought Starters Concept Boards
- Photo realistic Innovation Presentation with Insights
- Own-able Brand Asset
Less meetings.
Exponential solutions.
Increased business buy-in.
Launch earlier.
FAST INNOVATION™
PROTOTYPING
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The Traditional Innovation process leaves Marketers at the end of the Conceptual Phase with Everest to climb. The project switch over from Marketing/Agency to Procurement/Manufacturer creates a big disconnect.
90% of most projects get cancelled commonly due to repeated errors. Stakeholder buy-in was poor. Concept wasn’t feasible. Loss of momentum and interest.
Our end to end FAST INNOVATION™ framework bridges Ideation through to Prototype into one agile Innovation slipstream. We use robust cycles of Innovate-Test-Iterate to help you get validated Prototypes faster than anyone else.
You’ll get:
- Paper Prototype (Theoretical)
- Working Prototype (Proof of Concept)
- Test Report
- Manufacturing Technical Pack
Less meetings.
Exponential solutions.
Increased business buy-in.
Launch earlier.
FAST INNOVATION™
LAUNCH
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Marketers are expected to manage internal teams, partner agencies and admin intensive business reviews to launch a basic product. Companies want braver innovations for business growth, but most teams just don’t have the capacity to take on more.
From Ideation to Launch, our FAST INNOVATION™ system covers end to end Project Management, cuts out months of meetings and launches tested Innovations into your market. With over 23-years experience in creating, developing and launching innovations into African and global markets, we do it faster than anyone else.
You’ll get:
- FAST INNOVATION™ Dashboard
- Decision makers in your business aligned on the vision
- Innovation Sprint Results Report
- Brand Opportunity Map
- Innovation Concept Boards with exponential solutions
- A clear Launch Road Map
- Innovation Strategy Presentation
- Prototypes with Test Report
- Small Batch Manufacture
Market Test Report - Scale
- End to end Project Management
Less admin.
Less Meetings.
Increased business buy-in.
Launch earlier.
Rocketfuel’s FAST INNOVATION™ design system uses unique product features to give products that inventive edge that increases user interaction with our client’s products. We also take time to think about customers who resell the products. Products designed to make their workflow simpler and faster, get less pushback in high usage spaces.
Our case study products were designed, prototyped, locally and internationally manufactured by Rocketfuel.
OUR WORK
The best innovation team in South Africa
THE COMPANY WE KEEP
RECOGNITION
FAST INNOVATION™ PACKAGES
FAST INNOVATION™ uses robust cycles of test-iterate to help Marketers & Business Directors launch profitable innovations that humans love & want - faster than anyone else.
Budget
Inventive Solutions in 5 days
Plus
Innovate to shelf in 6 weeks
For __ Over capacity Marketers & Directors that need innovative solutions launched in shorter lead-times.
FAST INNOVATION™ Thought Starters to Prototype to Manufacture delivered in weeks – not months or years.
Pro
End to end Product Launch in 6 months
Our intensive 2-day FAST INNOVATION™ Sprint with Internal & External Experts gets you a pipeline of Innovative Solutions tested and launched into your market, faster than anyone else.
WHAT YOU WILL GET
Innovation Concept Boards with UX insights
Tiered from Mild to Medium to Spicy
FAST INNOVATION™ Micro Sprint
RESULTS
72% Increased solutions
84% Less meetings
68% Faster than Traditional Innovation
WHAT YOU WILL GET
Everything from Budget FAST INNOVATION™
Developed Innovation
Working Prototype
Innovation Manufacture
RESULTS
72% Increased solutions
84% Less meetings
68% Faster Launch than Traditional Innovation
WHAT YOU WILL GET
FAST INNOVATION™ Sprint with Experts
FAST INNOVATION™ Strategy
Opportunity Mapping
Innovation Development
Tested Prototypes
Innovation Road Map
End to end Launch Project Management
FAST INNOVATION™ Dashboard
RESULTS
72% Increased solutions
84% Less meetings
68% Faster Launch than Traditional Innovation
TEAM OF CREATIVES
The best Innovation Team In South Africa
Years in Business
Countries Worked In
Awards
Products to Market
LOVE FROM OUR CLIENTS
