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Making small waves

Rocketfuel reduced the size of Red Plane’s Kliqube device by 200%

When Swiss Biotech company Red Plane approached Rocketfuel in 2008, they brought with them their patented neuro electrode device. The Kliqube, designed to reduce stress, increase performance, improve concentration and assist with sleep, was originally built for personal use. For 5 to 20 minutes a day, clients simply attach an electrode to each ear and enjoy non-invasive transcranial therapy.

But unlike the therapy, the device was invasive and research revealed that clients felt uncomfortable using the larger device in public places. Rocketfuel’s expertise in consumer experience design served as the foundation of this project. Working with various patents, Rocketfuel completely redesigned the Kliqube. It is now so user-friendly that it can be used anytime, anywhere. So innovative, you’d be forgiven for thinking it was designed by the Swiss.

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RESULTS

Rocketfuel’s product design reduced the size of the unit by almost 200% and saw sales increase over 125%.

PROJECT SCOPE

Rocketfuel was responsible for:

  • Product design
  • Product prototyping and testing
  • Product engineering

Before:

After: